INTERMEDIATE AND ENTERPRISE LEVEL SEO AUDITS
Information architecture defines how content on your site is laid out. It is the blueprint for how your site presents information to users and search engines. During our audits, we’ll ensure that each of your websites page architectures is logical and cohesive. We’ll also verify that each of your targeted keywords is being represented by a page on your site.
We look at how your site is being indexed. We want to make sure the basics are in place and nothing is impeding Google from crawling the various pages on your site.
Your site’s quality is largely determined by the quality of the websites linking to it. Thus, it is extremely important to analyze the backlink profile of your site and identify opportunities for improvement. We will review your websites backlink profile and compare that to the competition.
ON-SITE
- Robots.txt
- Page load time
- Structured data recommendations (site maps, programming language, schema & more)
- Internal linking
- Keyword targeting
- Page titles and meta tags
- Quality of on-page content
- Image optimization
- Mobile responsiveness
OFF-SITE:
- Link profile
- Google penalties (manual or automatic)
- Anchor text percentages
- History of domain URL
- E-A-T: Expertise, Authority, Trust
LOCAL SEO:
- Citations check
- Local reviews and/or mentions
TECHNICAL SEO:
- Schema
- Snippet optimization
- Indexing & crawling issues
- Site Map
FULL SEO AUDIT SERVICES
A THOROUGH SEO AUDIT IS THE KEY TO SEO SUCCESS!
You can’t create the perfect online marketing & SEO plan for your website if you don’t know where you currently stand. A thorough SEO Audit is the key to finding out what you’re doing right, what you’re doing wrong, and what seemingly minor issues could be sinking your chances at rising to the top. The foundation of any long-term SEO benefit must start with the audit.
There are over 200 known factors that go into how Google views a website and ranks it (or doesn’t). Can you state with confidence you know where you stand with all of these issues? Are you tracking all of them? Being perfect isn’t necessary in most industries, but you need to be on the high end. By starting with a solid comprehensive SEO audit you not only get a thorough look at your on-site, off-site, local, and technical SEO but you also have all the data you need to improve or to have an SEO campaign take that data and run with it.
JUST WHAT IS AN SEO AUDIT?
An audit is the inspection of a website looking at content, links, technical, on-site, and off-site factors in order to get an idea of what changes can be made in order to improve the long-term rankings of the website in Google and other search engines.
There are many different free and paid tools online that are labeled as being used for SEO audits and while they can give limited data, and some of these paid tools are certainly used by us as a small part of a larger and more comprehensive audit, they aren’t going to bring together the full amount of data that a professional audit will.
WHY DO YOU NEED AN SEO AUDIT?
A website that has solid on-site, off-site, and technical pieces all in perfect order is a healthy website that will bring more traffic. More traffic means more customers, more business, and more money.
An SEO audit is the way to see what your website is doing perfectly, what can be done better, and it can spot problems that may be causing serious damage to your rankings…sometimes without you even realizing it! If you invest in a major (read: expensive) link building campaign for SEO but have many serious on-site issues, all those new links might not do any good. This type of expensive wheel spinning is what a good audit can avoid from the get-go!
Our professional auditing services will cover every aspect of your site. After all if you are going to get an audit, you need to know it is thorough and gives you all the information that you truly need.
Just a short list of the things we will check on your site during the audit service includes:
FEEL OVERWHELMED? DON’T! CONTACT US TODAY FOR A FREE CONSULTATION ON OUR SEO AUDITING SERVICES!
We have multiple audit options, and the experienced professionals who can figure out based on the consultation what you need and what will give you the most value for your dollar. We’re not here to up-sell: we’re here to give you what you need to succeed wildly!
THE LOCAL SEO AUDIT
Businesses with specific locations or serving a specific area need to make sure they are showing up at the top of local rankings. Local ranking can be a tricky, and there are many little issues that can screw things up from mis-matched citations to a lack of claimed listings. We thoroughly look at your site, at the local results, and figure out a plan of action to explain how you can get to the level you want to be at.
ON-SITE SEO AUDIT
Our team of professional SEO specialists go above and beyond with our audit service to check everything there is to look at with your on-site SEO. This looks at images, headings, Title tags & meta descriptions, the quality rating of your content, content relevancy, URL structure, internal linking, site structure & design, and even manual review red flags.
The benefit of having our level of experience is being able to look at not only the engineering side of thing but also areas that some call “gray areas” but Google sees as essential to ranking: Trust, Authority, Expertise, manual reviews – we look at optimizing for these, as well!
We will find any problem history, any Google penalty, and the path back to overcome that!
TECHNICAL SEO AUDIT
Schema is complicated, and Google has decided they’ll tank major websites for not having it done right. Having a website that is properly set up and mapped out via programming languages and site maps is crucial to getting the big thumbs up from Google. This is an especially complicated part of getting a website’s structure right but mandatory if you want to outrank the competition.
OFF-SITE SEO AUDIT
The off-site audit takes a thorough look at how your website looks through the eyes of Google when it comes to important measureables like Trust, Expertise, and Authority. A thorough look at the backlink profile of your site will look for spammy or problem links to disavow, good links that boost you up, and find opportunities for increasing and boosting your rankings. What is the social media evidence for your site? We’ll take a thorough look here and come up with a plan of attack for improving it!
START THE SEO AUDIT PROCESS
The process starts with a meeting where we figure out where your website is at, what your specific needs are, and what we need to focus on to help get you the best return for your money. This isn’t just about seeing everything that is going right or going wrong, but also putting all that data together in easy to read reports that will help you know what the next actions are to get you to where you want to be.
CONTACT US TODAY FOR YOUR FREE INITIAL SEO AUDIT CONSULTATION!
SEO audits tend to be relatively fast, although we will need some time to thoroughly examine your site, the links, the industry you are in, and get the complete picture that we can then bring to you in the final reports. Whether you’re trying to get a handle on how an array of recent changes has affected your website, getting a full picture of where your website is at, or making sure you have all your ducks in a row before starting a major SEO campaign, a thorough professional audit should always be the first step.
WHAT YOU CAN EXPECT
Our professionals are all about giving you as much information as possible, clearly laid out, so you understand everything we’re giving to you and can use that to get the right SEO services in order to take your website to the next level and avoid services that won’t help you. By the end of this you’ll know exactly what you need to do to successfully boost your site’s rankings via SEO work.
WE INCLUDE:
- A consultation to discuss our findings and answer any questions
- Full series of organized reports
- Series of data spreadsheets
- Full explanations of all issues discovered
- Organized list of priorities from very high to minimal
- Recommended solutions for each issue
- Recommended tools to keep on top of your site and any changes
- Full backlink analysis
- Internal and external link analysis
- Suggested priority plan for SEO work
So what are you waiting for? Contact us for your free initial consultation with our experts. You have nothing to lose but your website has everything to gain!