Parkwood SEO

• Chances are you have heard of SEO but what is it really?

Search engine optimization is a holistic process by which your website is made more attractive to Google, Bing, Yahoo and other search engines. This increases how well your website ranks for particular search terms that your potential customers enter into search engines when they browse the internet. The higher you rank; the more people see your website for the queries you’re targeting. That brings in more traffic, which leads to more leads and more sales. Sincerely,

See search engines like Google update their ranking algorithms all the time, and if you are not keeping up with these changes, your rankings and traffic might suffer as a result.

With a digital marketing retainer, our Des Moines SEO specialist we’ll stay track how the competition is performing as compared to your rankings and traffic and make the required technical on-page and content changes capable of improving your position and visibility in the search engines.

Our retainer also allows us to regularly audit your website ensuring none of Google’s changes will impact your rankings and if they do, we refine our strategy as needed.

• SEO vs Paid Traffic

The discipline of SEO focuses on increasing visibility within the organic (non-paid) results in the search engines. SEO is comprised of both creative and technical elements that required to increase awareness within the search engines, drive traffic, and improve rankings. Just 6% of search engine users click on the paid ads versus 94% of people clicking on the organic results.

Implication: SEO is a much better search engine channel compared to PPC, contrary to certain myths.

• What works and what doesn’t

SEO is not an easy endeavor but our decade of experience in the industry has taught us what works and what doesn’t. Unlike other Parkwood agencies, we are not a one size fits all provider. We have worked with both small business owners and major household brands and recognize that each and every project we take on needs to be customized to the specific requirements of the business and the industry.

Our objective with each campaign we take on is to increase your online visibly using specifically targeted traffic generating keywords so you rank on the first page of Google within 4-6 months.

• Research

The first step that we take is to make sure we understand your business thoroughly, along with your company goals, your customers, their behavior and expectations, and how your traffic factors into everything. We will also research the competitive environment to establish the context and set benchmarks for your SEO campaign.

• Website Audit

We will need to conduct an SEO audit to help us gain a better understanding of which factors are hurting your website’s traffic and rankings. We have designed our SEO audits to specifically review your website’s current architecture and identify both off-page and on-page elements that are harming your visibility. At the end of the audit, we will present you with a detailed overview of all the issues that we have identified and the strategy we will use to correct those problems.

Search Engine Optimization begins with knowing where you are at currently. It is only then that you will be able to determine where you would like to be. The multi-tiered SEO audits that we do allow us to conduct in-depth research on your existing site architecture and make it possible for us to provide you with specific recommendations for improving your rankings. Once we are finished with the audit, we will propose a plan that is designed to meet your specific needs and that demonstrates who we will achieve the final results for you. We will approach the audit in the following ways:

• Figure Out The Current Lay Of The Land Scape

Our first step is to configure our crawling tools so that we can begin to collect data that will determine where you rank currently. We will review the traffic patterns using both industry-leading and proprietary diagnostic tools. Once we have all of the data, we can then start on our audit.

• Crawl Depth & Indexation

After we determine that the search engines can access your page, our next step is to ensure that they are being indexed (included in their search results). To do this we will run search queries through Bing, Yahoo, and Google and learn how many of your pages have been indexed. We will run basic keywords (location, product, industry) and brand searches and then record our results. If you are being blocked then we will do some more research to figure out why and come up with a solution to fix any errors and to get your page back to being ranked once again.

• Keyword Research

This is one of the most critical things that we do whenever we begin a new  campaign. 

When we research the keyword demands of your market, we will learn which phrases and terms that attract the biggest audience and also learn more overall about your customers. As part of our monthly repSummit View, we will also provide you with two keyword reports, one with for mobile search positions and the other for organic desktop search engines. In our report, you will be able to see where your  rank and be able to track any month over month movements in your rankings.

•  Link Building Strategy

Search engines since the late 1990s have been treating links as votes of importance and popularity in the web’s continuous democratic opinion poll. Search engines have refined using link data into fine art, and complex algorithms are used to perform highly nuanced evaluations based on these link profiles. 

Links are through to make up 45% to 55% of the overall ranking factors that Google uses. The implication is that it is the most difficult factor manufacture but the most important one at the same time. 

The key to having a strong and successful link building strategy is to create fresh content for third party post submission. Every month, we help to produce a set of professionally well-written blog posts. After each post is developed, we will perform guest post submission outreach where we target high authority link partners that have shared relevance to your market and product to distribute our guest posts and generate highly valuable backlinks for your website.

Every month we will use the blog posts in combination with other methods to obtain high-quality links for your websites. When link building is being considered, remember that the quality of inbound links carry the most weight and not the total volume or quantity of links.

For example, just one link from a website such as http://www.cnn.com/ can be the equivalent to obtaining hundreds of links from less authoritative websites. This is why we spend a great deal of time investigating and researching link partners with page subject matter and page authority are in alignment with yours. 

• Content Creation

Strategically written and well-structured blog posts and page copy helps to improve your “free” or organic traffic. Whether your target audience is in Parkwood or on the other side of the globe, the better your content is optimized for SEO, the better your web page rankings will be within the search engine results pages (SERPs), so that more people will be able to find your website and become more familiar with your business. The key to building an authoritative website is to create fresh content and companies that have a blog obtain 97% more links to their sites. Enleaf will coordinate with your content team to help guide your approach to blogging with a very detailed strategic content plan.  

Our highly detailed topic content plans include built-in keyword and competitor research. We will outline the semantically related terms (LSI), targeted theme/keyword, and recommended subject matter that should be included in your content along with the target word counts. After your content is developed, we will provide an optional review of the content. 

• Website Optimization

One of the most important aspects of SEO is to make sure your website is easy for both search engine robots and users to understand. Although search engines continue to become increasingly sophisticated, at this point they are still unable to understand or see a web page in the same ways that humans can. Search engine optimization helps search engines determine what each web page is all about, and how it might be helpful for users. Every month we will identify and then implement 10 on-page SEO updates. For each page that we review, we will be looking to make strategic updates by optimizing such things as missing or poorly formatted metadata, poor link structure, interlinking page sculpting, thin page content, duplicate page content, and much more. As we make monthly updates, the goal of our combined efforts will be to develop improved keyword rankings and traffic for each page.