In May of 2020, Google launched the Core Web Vitals Report inside of their Google Search console. This new toolset aims to provide web developers and site operators and with a set of SEO tools and metrics capable of improving their website’s user experience and performance. Ultimately, the Google Core Web Vitals’ introduction is Google’s…
Many people in the search optimization world are currently debating whether click-through rate impacts search engine rankings. Well, for starters, this debate is not new to those who have been around for long enough in this industry. Click-through rate, or CTR as it is commonly known in digital marketing circles, has been a controversial ranking…
If you’ve been in the SEO or content game for any amount of time, chances are you’ve come across terms like hub, spoke content, pillar post, pillar pages, topic clusters, content clusters, etc. What are these terms alluding to? How exactly does this content framework help to benefit how your content shows up online? Because…
When we talk about social media marketing platforms, most people think of Facebook, Instagram, & Twitter, but for many, LinkedIn is only considered as an afterthought in the overall mix of social media platform contenders. Why is this? Well, it might be that most people still view LinkedIn as a job search and career…