LinkedIn has often been called the ‘redheaded stepchild’ of social marketing. Although it has millions of people, it rarely gets as much coverage as Facebook or Twitter. However, LinkedIn is really the sleeping giant of social media, and when used correctly, it can get you qualified clients in ways others social media websites cannot. So…
Social media networks have exploded over the last few years. Facebook, Twitter, LinkedIn, Youtube, Google+ and many others have brought publishing within reach of anyone with access to a computer. It’s so easy to get online these days. There is a catch, though. With everyone being able to publish, it has become much harder to…
Is SEO Dead? SEO used to be so easy. It was predictable and formulaic; if you did all the right things then your spot on the first page of Google was pretty much guaranteed. All the ‘right things’ included time-honored techniques like article marketing, link building, use of keywords and more. Then not so long…
Until recently one of the missing pieces in my experience as an SEO was global search engine optimization. Sure, I have toyed around with other search engines popular in other countries and even spent a little time reviewing optimization for Baidu, but until attending this years International Search Summit workshop at SMX, I really only…