One common saying in the world of digital marketing is that SEO never sleeps. You might have heard SEO experts suggesting that it’s a living, breathing, and evolving ecosystem. That’s never been truer than it is in 2020. One example that clearly illustrates this idea is the introduction of Schema Markup to SEO. While Schema…
If you’re associated with SEO, digital marketing, or even managing online marketing for your business, chances are you’ve been befuddled by the use of the term RankBrain. Now, you need to what it truly means, and whether it actually has an impact on your business. Here’s the Bloomberg news piece that revealed RankBrain to the…
Whether you have been doing SEO for years, or are just getting your feet wet, picking the right tools can be a daunting task. Not only do you need to determine what you are willing to pay for many of these tools, but you also need to make sure the tools you are using will…
Internet marketing continues to progress just like many other aspects of technology. From its inception, content has played a major role in attracting traffic to your website and now there is an entire category related to this discipline. I’m of course talking about content marketing. In the early days, content marketing was fairly easy to…