46% INCREASE IN ORGANIC REVENUE
In January 2015, Hidden Legend Winery migrated their site from a proprietary content management system over to a custom designed WordPress site after running into limitations with their existing platform.
The Problem
A large part of the Hidden Legend Wineries website migration was focused on determining how to expand the site’s overall e-commerce capabilities while simultaneously improving upon the site’s ability to attract a greater share of organic traffic and search volume. All this needed to take place without disrupting the current flow of business and traffic to the site.
The Solution
The process for Hidden Legend Winery’s website transition was scoped out and designed in such a way that it mitigated traffic disruption during and after the website’s migration. A plan was developed to expand portions of the site in order to bolster the site’s e-commerce capabilities as well as its page count and depth. Enleaf redesigned the site so that it featured a simple and clean code base as well as an easy-to-manage permalink structure. Following the website redesign and re-launch, numerous data points were used to measure the progression of Hidden Legend Winery’s website over time and to ensure that the objectives and goals of their site were achieved. The tactics used for this tracking included implementing a detailed process of planning, auditing, and mapping of traffic data at regular intervals over the months following the website re-launch.
The Results
Since re-launching Hidden Legend Winery’s website they have seen a 322% increase in organic traffic, 87% in organic leads, and a 46% increase in organic revenue.
“Enleaf did an awesome job with not only our website design but also the functionality updates and rebuild of our site. Since taking over our SEO we have seen a huge spike in sales. We are very happy and would recommend them to anyone wanting quality work done by honest people who are very patient.”
Joe Schultz
Co-Owner