Before going out of business due to the COVID-19 pandemic, Stay Alfred was a thriving urban vacation rental company that offered innovative, reliable, and consistent short-term vacation rentals. Stay Alfred made booking, checking-in, and checking-out easy and stress-free for users. At its peak, the company peaked at $100 million in revenue in 2019, up from $25.2 million in 2016, as previously reported by The Journal.
In 2016, Stay Alfred was looking for ways to improve their direct bookings. They looked to the Enleaf team to help with this strategy. In addition to helping direct the design and layout of a new website presence, Enleaf worked closely with Stay Alfred to expand portions of the website to improve the overall page count, hierarchy, and crawl depth. Enleaf redesigned the site to feature a more strategic and robust codebase and permalink structure. Following the website redesign, various data points were used to assess the progress of Stay Alfred’s online traffic, ensuring that the goals and objectives for the website were measurable achievements.
Their ability to outpace our competition by constantly staying up-to-date on the ever-changing world of search engines, data-driven strategies, and never taking their foot off the proverbial pedal was instrumental in growing our direct bookings.
Jeanne Ryan
Stay Alfred