Stay Alfred is a national vacation rental company offering travelers high-end urban accommodations with all the amenities of home. In January 2017, Stay Alfred was looking for strategies to expand their online reach.
Stay Alfred’s followed in the footsteps of businesses like Airbnb, VRBO, and HomeAway. While these online travel and host agency sites proved to be a viable launchpad for the company, the growing cost and dependence of participation in these companies presented a challenge to business growth and independence.
Enleaf worked to develop a revised content strategy capable of gaining more organic search traffic. Additionally, a plan was developed to expand portions of the website to improve the overall page count, hierarchy, and crawl depth. Enleaf worked with an internal team to redesign the site so that it featured a more strategic and robust codebase and permalink structure. Following the website redesign, various data points were used to assess the progress of Stay Alfred’s online traffic. That ensured that the goals and objectives for the website were measurable achievements. The strategies used for this tracking and analysis included the implantation of a detailed process of planning, auditing of traffic at regular intervals following the website’s relaunch.
Since re-launching the Stay Alfred website, Stay Alfred has seen a 412% increase in organic revenue and a 528% increase in first page rankings.
“They say SEO is “black hat magic”… well, if so, Enleaf are magicians. Their ability to outpace the competition by constantly staying up-to-date on the ever-changing world of search engines, data-driven strategies and never taking their foot off the proverbial pedal was instrumental in growing Stay Alfred’s direct bookings. Organic traffic should be their middle name.”
Jeanne Ryan
Sr. Director of Marketing